UGC & Influencer Campaigns
Every social media and influencer campaign starts with a story. Whether it’s a brand looking to engage its audience, an influencer partnership to amplify reach, or a creative concept to bring a product to life, the way a story is told online makes all the difference. I focus on creating content that feels authentic, connects with the right audience, and inspires engagement—because in a crowded digital world, it’s the story that sets a brand apart.
Ohio Beef Council- Summer Grilling Series
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Partnered with regional influencers to showcase beef recipes through engaging summer content.
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Organized farm tours with influencers to create behind-the-scenes content for social media.
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Developed campaign messaging and visuals to encourage home grilling and recipe inspiration.
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Promoted influencer-generated recipes using social media posts and paid advertising as well as worked with influencers on their social media posts and cross promoting.
Small Business Influencer Campaigns
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Collaborated with small businesses to design influencer campaigns that highlighted products and told their brand story. I worked with influencers to create UGC content that the brands could continue to use in organic posting and advertising.
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Executed “Influencer Picks” campaigns and product-focused posts to increase awareness and engagement.
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Crafted content strategies for social platforms, combining organic and paid promotion to maximize reach using the UGC content created, and maximizing the investment.